Advertising Video

There has been a tremendous change in response towards advertising video and campaigns for new products and services. While the Internet boom has been attributed to the great public response towards aesthetically designed and interestingly captured advertising video shots, the major chunk of credit for successfully advertising video and marketing campaigns online goes to the numerous budget-friendly online agencies that thrive on challenges. These work towards promoting websites, services, products, people, messages with such great gusto that the average Internet surfer is compelled to look up the colorful and brightly alluring images with the byline aimed at targeting traffic towards a particular client site.

Advertising video online promises greater traffic to the site as well as instant recall value for visitors to any website as it is a widely known fact that what appeals to the visual senses, remains in the consciousness for a longer time than mere audio appeal. Thus, advertising video jingles and graphic representations for a product launch or marketing campaign is sure to get good results when there is background music, relevant information and something good to look at. This can be translated as using celebrities as spokespersons in advertising video campaigns online so the recall value is higher, not to mention the guarantee of capturing audience interest in the first instant.

While people may not react all that favorably to pop-ups and simple tag-line advertising as effectively as they do to advertising videos, the simple appeal of visual advertising drives home the point that to reach the masses, any smart marketer needs to focus on giving relevant information in a compact message program. This can include a catchy slogan, a famous face mouthing easy to remember words, pleasant music or even animation scenes –basically, anything that will ensure that the target audience can be grabbed by the eyeballs when viewing an advertising video.

Online advertising video may have been a challenge when the industry first began to look towards bringing marketing appeal to another level since not many people had Internet access till some 25 years ago. However, with the country’s economy improving and personal computers being an affordable reality for the middle class, America has woken up to the power of the Internet and its associated industries, like advertising. Thus, with more and more persons logging on to the Internet for work, research, blogging, entertainment or simple fun, it is a greater playground for the advertising video industry and capturing viewer ship on virtual reality is indeed a strong possibility for brand positioning and sustaining interest.

There are still many promises and challenges for those in the advertising video industry; some of these include getting the user’s attention in a short span of time, sometimes even less than 3 seconds and also creating advertising videos that have instant recall and visual appeal. This is, by no means, an easy task as the average Internet user is known for his fast-paced browsing and getting a visitor to visit a guest site or click on an advertising video without fear of downloading a virus is still a major problem.

Author: John Cecil

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