Ways of Internet Advertising

Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers.

Examples of online advertising include contextual ads on search engine results pages, banner ads, Social network advertising, advertising networks and e-mail marketing, including e-mail spam.

A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilize media such as the Internet, interactive television, mobile devices, as well as kiosk-based terminals. Visit the Web design Philippines to learn more of this.

The three most common ways in which online advertising is purchased are CPM or Cost Per Impression, CPC or Cost Per Click, and CPA or Cost Per Action.

CPM or Cost Per Impression is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. The M in the acronym is the Roman numeral for one thousand. Learn more of this with the Web design Philippines.

CPC or Cost Per Click is also known as Pay per click or PPC. Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on.

Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. Learn more of this with the Web design Philippines.

CPA or Cost Per Action or Cost Per Acquisition advertising is performance based and is common in the affiliate marketing sector of the business.

In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.

This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Learn more of this with the at http://www.myoptimind.com/.

Author: Christine Layug

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